SALES RECRUITERS, INC. BLOG

Excerpts from Zig Ziglar’s article Success – What It Is and Isn’t:

“Success is looking forward to getting home and seeing the people you love.”

“Success is sitting down to pay the bills and knowing that you have enough money to cover them, this month and next month.”

“Success is knowing where to turn when it seems that there’s nowhere to turn.”

“Success is having interests or hobbies to call your own.”

“Success is waking up in the morning and feeling good.”

“Success is turning out the light, slipping under the covers, and thinking to yourself, ‘It just doesn’t get much better than this!’”

“Success isn’t calling home from work for the fourth time this week, apologizing because you’re going to miss dinner with the family again.”

“Success isn’t hurrying into the house and hiding behind closed doors or the television set.”

“Success isn’t having all the riches in the world and still trying to figure out how to have more of all the riches in the world.”

“Success isn’t physically going to a worship service and mentally writing a to-do list for when you get home.”

“Success isn’t all work and no play.”

“Success isn’t burning the candle at both ends and living on a diet of food.”

“Success isn’t spending mental energy figuring out how to explain why your project isn’t going to come in on time.”

“Success is directly related to having a balanced life. Take the time to examine your life and take small steps to gain balance.”

Share on Facebook

Tweet This Post

Excerpts from Jay Abraham’s 19 Keys to Success:

1.) You cannot predetermine what will or will not work in your marketplace!
You must analytically test various premises and run with the winning approach.

2.) Running “institutional advertising” is virtually always a waste of money.
The only purpose of advertising or marketing is to generate sales. It is either profitable or unprofitable, based on sales dollars generated.

3.) You are a salesperson, not an entertainer.

4.) Evaluate your advertising’s performance as you would your salesperson’s.

5.) Every aspect of your marketing should be built around offering more than your competitors.

6.) Read every direct-mail piece that comes to your mailbox – because direct-mail advertising is the most critical test of advertising’s effectiveness.

7.) Failure to test one headline against another is pure stupidity. Failure to use headlines or their equivalent is even worse.

8.) Human nature is unchanging.
Products, language and levels of sophistication evolve, but people still want security, beauty, health, happiness, riches, services – benefits!

9.) Be specific

10.) Every ad must tell a full story using as much copy as necessary.

11.) Make it irresistible for a customer to patronize you by offering such risk-free trail propositions.

12.) Integrate all the back-end selling, cross-selling, upselling and other techniques into one master strategy.

13.) Education is a powerful marketing tool.

14.) Tell people what to do.

15.) Marketing is the ultimate financial leverage.

16.) Radio, television, magazine and direct-mail advertising should all be designed in the same careful way a salesperson maeks a pitch to a prospective customer.

17.) People don’t appreciate what you’ve done for them – or will do for them – unless you tell them.

18.) Only a tiny handful of companies understand the huge advantage a bonus can bring to the sales proposition.

19.) Turn the tables on the risk factor with a complete “safe-purchase” guarantee, since the customers usually see the risks being borne by them – not the merchant.

Share on Facebook

Tweet This Post