The following contains excerpts from Jennifer Prosek’s article An Army of Entrepreneurs:
“What businesses need to succeed now is their own army of entrepreneurs – an internal force of committed, creative employees. With the army strategy, employees are empowered to develop an owner’s mindset and take initiative.
80% of Americans would like to be the owner of a successful small business, compared to only 14% who desire to become the CEO of a Fortune 500 company.
A major tenet of the army philosophy is that with the right training, resources and encouragement, everyone can become more entrepreneurial.
To create their own army of entrepreneurs, companies can follow these four guidelines:
- Establish and nurture culture: Culture isn’t optional. To truly build an army of entrepreneurs, companies must have the right practices and outlook. The four elements of a core culture include authenticity, commitment to people, commitment to the business and continuous effort.
- Create a nudge: a nudge is a harmless bit of engineering that attracts people’s attention and alters their behavior in a positive way, without actually requiring anyone to do anything at all.
- Teach employees the business: While many business are focused on teaching employees the skills they need to do their jobs, an army approach is focused on teaching the business: how it makes money, where clients come from, why they stay or go, and other big-picture issues.
- Maintain momentum: inertia is the enemy; there are three key components to keeping the energy alive: compensation, morale, and communication”