Henry Glickel
603-770-7175 | Schedule time with me

Successful Customer Connections

Customer satisfaction and connection are the cornerstones of building lasting and successful relationships between businesses and their clientele. When customers are not just satisfied but truly connected to a brand, it goes beyond meeting their basic needs; it creates a deep emotional bond. This connection is nurtured through exceptional service, personalized interactions, and a genuine understanding of the customer's wants and needs. Businesses that prioritize customer satisfaction and connection not only secure loyalty but also benefit from word-of-mouth recommendations and increased customer lifetime value. In today's competitive marketplace, fostering these relationships is not only a strategic imperative but a source of sustainable growth and success.  This month we have gathered 5 books focused on building successful customer connections.  

1. Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Customers Love You, Keep Them Coming Back and Tell Everyone They Know

Jeffrey Gitomer


Nationally syndicated columnist and sales trainer, Jeffrey Gitomer shows you how to convert satisfied customers into loyal customers.

2. DISCOVER Questions Get You Connected

Deb Calvert


Make every sales call count and be the ONE seller buyers actually want to talk to!

3. You Can Negotiate Anything

Herb Cohen


From mergers to marriages, from loans to lovemaking, the #1 bestseller You Can Negotiate Anything proves that “money, justice, prestige, love—it’s all negotiable.” Hailed by such publications as Time, People, and Newsweek, Cohen has advised presidents on everything from domestic policy to hostage crises to combating internal terrorism. His advice: “Be patient, be personal, be informed—and you can bargain successfully for anything.”

4. Pitch Anything

Oren Klaff


Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas.

5. Rogers' Rules For Success

Henry Rogers


A renowned expert in public relations explains step by step how to develop the skills and personality traits essential to the accomplishment of goals and the achievement of success.

Henry Glickel
603-770-7175 | Schedule time with me

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