The Power of Persuasion

Being persuasive in sales is an essential skill that can make or break your career in the field. In order to convince potential customers to buy your product or service, you need to be able to effectively communicate the value of what you are selling.

One of the keys to being persuasive in sales is to focus on the benefits of your product or service rather than its features. Customers want to know how your offering will help them solve their problems or meet their needs, not just what it does. By highlighting the benefits, you can create an emotional connection with the customer and demonstrate how your product or service can make their life better.  Another important aspect of being persuasive in sales is to actively listen to the customer. By understanding their needs and concerns, you can tailor your pitch to address their specific pain points. You will demonstrate that you value their opinions and are genuinely interested in helping them.  This will build an all important rapport with the customer. 

The power of persuasion in sales requires a combination of effective communication, active listening, relationship building, and confidence.  When prepping for an interview, you want to showcase your success in these areas.  Sit down with confidence by preparing ahead of time.  We’ve rounded up six potential interview questions to help you flaunt your achievements and demonstrate how you have used persuasion to achieve success in sales. 

  1. "What would you say if the customer said, ""It's too expensive""?"


  1. Would you prefer to sell a big ticket item or a small ticket item?


  1. When explaining complicated information to your clients about a product or service, how do you make sure that they understand what you tell them?


  1. What was your best sales accomplishment? (They should have a story or two ready because if they are accomplished at all they have told the story before)


  1. What have you found to be the most effective way to change someone else’s mind?


  1. Give me an example of a time when you had difficulty getting past a receptionist, secretary, etc. to see the decision maker. How did you handle the situation? Did you make the sale?

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