7 Books that Will Help Your Business Grow

by Melanie Korn | Category: Book Review

Posted on October 03, 2019 at 06:47:47 PM



Looking to help your business grow? Spend some time nose deep with these seven books: Purple Cow: Transform Your Business by Being RemarkableIn his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.In Search of ExcellenceBased on a study of forty-three of America's best-run companies from a diverse array of business sectors, In Search of Excellence describes eight basic principles of management -- action-stimulating, people-oriented, profit-maximizing practices -- that made these organizations successful.The Smartest Guys in the RoomThe Enron scandal brought down one of the most admired companies of the 1990s. Countless books and articles were written about it, but only The Smartest Guys in the Room holds up a decade later as the definitive narrative. For this tenth anniversary edition, McLean and Elkind have revisited the fall of Enron and its aftermath, in a new chapter that asks why Enron still matters. They also reveal the fates of the key players in the scandal.Shoe Dog: A Memoir by the Creator of NikeIn this instant...


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Recruiting Now - Selling Power

by Melanie Korn | Category: Article

Posted on October 01, 2019 at 07:24:00 PM


There are plenty of job applicants out there, but choosing the right ones for sales positions is still tough. Henry Glickel of Sales Recruiters says the pool of recruiters has shrunk, along with the economy. But the best companies are doing several things to prepare for the next mad chase for sales talent. “In many states, the law requires you to keep resumes on file for six months to a year, but firms do not have the room,” Glickel notes, “So they use us to store and sort the resumes they have received.” Firms are also doing proactive recruiting. They analyze their sales force and calculate the odds that a given position will have to be filled. “They want to make sure ahead of time that they know the talent out there, both for replacements and eventual expansion,” Glickel notes. Human resources departments are also interviewing their top performers in each job classification, so they will already have the profile of top hires when the time comes to move. Some companies are bringing in entry-level reps and committing to developing their skills in-house before sending them out on the road. And some top companies are realizing that sales drives everything else, including corporate strategy. “They...


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10 Business Books to Kickstart Your Fall

by Melanie Korn | Category: Book Review

Posted on September 22, 2019 at 08:17:11 PM



The Essays of Warren Buffett: Lessons for Corporate AmericaThe definitive book on Warren Buffett's views on everything from investing to management, this is the classic curated collection of his famous shareholder letters, masterfully arranged according to topic by long-time Buffett expert, Lawrence Cunningham.Start with WhySTART WITH WHY shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.The 4-Hour WorkweekThe New York Times bestselling author of The 4-Hour Body shows readers how to live more and work less, now with more than 100 pages of new, cutting-edge content. Forget the old concept of retirement and the rest of the deferred-life plan–there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race, experiencing high-end world travel, or earning a monthly five-figure income with zero management, The 4-Hour Workweek is the blueprint. OutliersHis answer is that...


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