Job Summary

Stockton University seeks a Vice President for Enrollment Management (VPEM) to lead the university’s strategic enrollment initiatives and advance student recruitment, retention, and success. Reporting directly to the President, the VPEM is a key member of the President’s Cabinet and collaborates closely with the Provost and other university leaders across divisions such as Academic Affairs, Student Affairs, Finance, and Advancement.

The VPEM oversees a team of about 130 staff, including directors of Admissions, Graduate Admissions, Financial Aid, and College Bound/GEAR UP. The role focuses on creating a strategic, data-informed enrollment plan, strengthening operations, and enhancing student-centered services.

Key Performace Factors: 

• Developing and executing a comprehensive enrollment management strategy.

• Leading admissions and financial aid operations.

• Using data analytics to guide decisions on recruitment and retention.

• Fostering collaboration and excellence across the university.

• Managing budgets, personnel, and enrollment technologies.

Ideal candidates will have senior leadership experience in enrollment management, deep knowledge of admissions and financial aid practices, strong strategic and analytical skills, and a commitment to Stockton’s mission of academic excellence and student success.

A complete leadership profile with additional information about Stockton University and the responsibilities of the position may be found here

 

Responsibilities

• Build capacity and lead innovation in marketing, recruitment, admissions, and technology to align with the university’s strategic goals and enrollment targets.

• Develop and execute a comprehensive, data-driven enrollment management plan that includes recruitment, retention, financial aid optimization, and net revenue forecasting.

• Use data analytics, predictive modeling, and behavior tracking to guide strategies and improve performance across the student enrollment lifecycle.

• Partner with the Provost, Deans, faculty, and staff to enhance student retention, graduation rates, academic scheduling, and partnerships with P–12 schools and community colleges.

• Align enrollment and student experience initiatives with emerging academic programs and Stockton’s institutional strategic plan.

• Continuously improve student engagement and service quality throughout the admissions, financial aid, advising, and onboarding processes.

• Work with the Senior VP for Administration and Finance to connect recruitment, retention, and financial aid strategies with the university’s long-term fiscal sustainability.

• Oversee and refine marketing strategies across digital, print, and social platforms using research-based approaches and partnership with internal and external teams.

• Enhance communication and engagement with students and families through current and emerging technologies, leveraging the Slate® CRM for data-informed outreach.

• Serve as a visible ambassador for Stockton, promoting its mission and student-centered values to prospective students, families, schools, community partners, alumni, and at regional and national higher education events.

Required Skills

• Master’s degree in Higher Education Administration, Educational Leadership, Business Administration, or related field required.

• Ph.D. or Ed.D. in Organizational Leadership, Higher Education Policy, or related discipline preferred.

• Proven record of collaborative, transparent leadership with senior university leaders, faculty, staff, and trustees.

• Demonstrated ability to build effective teams, foster open communication, and model authenticity and respect.

• Experience inspiring change, building consensus, and making strategic, independent decisions when necessary.

• Minimum of seven years of progressive leadership in higher education, ideally in enrollment management; at least three years in senior leadership preferred.

• Experience in institutions of comparable size and complexity; familiarity with collective bargaining environments preferred.

• Strong background in enrollment management, admissions, financial aid, marketing, and student recruitment across diverse populations (undergraduate, graduate, transfer, international, nontraditional).

• Skilled in strategic planning, budgeting, financial reporting, and linking expenditures to measurable outcomes.

• Success in addressing enrollment challenges, using data-driven modeling, forecasting, and analysis to meet institutional goals.

• Experience with higher education branding, market analysis, and adapting to changing demographic and market trends.

• Excellent communication and relationship-building abilities with a wide range of internal and external stakeholders.

• Commitment to student-centered, inclusive, and transformative education.