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Case Study: Finding the Right Territory Sales Representative for the Building & Construction Industry
Posted on Tuesday June 23, 2025 at 03:41:00 PM

Hiring top-performing sales professionals isn't just about filling an open position—it's about finding someone who can strengthen customer relationships, grow market share, and deliver measurable business results. At Sales Recruiters, that's exactly what we help our clients accomplish.
Recently, Senior Recruiter Henry Glickel partnered with a client representing multiple leading manufacturers in the industrial, construction, retail, and safety markets to recruit a Territory Sales Representative for Southern New England.
The Challenge
Our client was looking for an experienced, hunter-minded outside sales professional to manage an established territory spanning Connecticut, Rhode Island, and Southeastern Massachusetts. The territory already generated approximately $2–3 million in annual revenue, making this a critical role focused on both maintaining existing distributor relationships and driving significant new business growth.
The ideal candidate needed to:
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Successfully manage a large geographic territory with minimal supervision
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Build and strengthen distributor relationships
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Identify new opportunities within existing accounts
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Expand product penetration across multiple product lines
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Deliver annual sales growth of 10–15%
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Possess experience selling through distribution within the building products, industrial, construction, or safety industries
Finding someone with both the technical industry experience and the entrepreneurial mindset required a focused and strategic search.
Our Search Process
Henry conducted a comprehensive search targeting experienced field sales professionals across the building products, industrial, construction, and safety sectors.
The results included:
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81 resumes carefully screened
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14 in-depth candidate interviews
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3 highly qualified finalists presented to the client
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2 candidates selected for first-round interviews
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2 finalists advanced to executive interviews with the company president
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1 candidate selected and extended an offer
Following successful background and reference checks, the candidate accepted the position, provided two weeks' notice to their current employer, and successfully joined the organization.
From kickoff to the candidate's first day, the entire search was completed in approximately seven weeks.
A Trusted Recruiting Partner
This engagement marked the fourth successful search Sales Recruiters has completed for this client over the past six years—a testament to the trust built through consistently delivering exceptional candidates.
By taking the time to understand the company's culture, sales strategy, territory dynamics, and long-term goals, Henry was able to identify a candidate who not only met the technical requirements but also aligned with the client's expectations for growth and leadership.
Why Specialized Sales Recruiting Matters
Successful territory sales professionals do much more than maintain customer relationships—they uncover new opportunities, expand market share, and drive sustainable revenue growth. Finding that combination of industry knowledge, relationship-building skills, and business development expertise requires a recruiting partner with deep experience in sales talent acquisition.
At Sales Recruiters, we specialize in connecting companies with proven sales professionals across manufacturing, industrial, construction, packaging, and building products industries.
If your organization is looking to hire exceptional sales talent—or you're a sales professional ready for your next opportunity—we'd love to start the conversation.
Ready to build your sales team? Contact Sales Recruiters today to learn how our proven recruiting process can help you find your next top performer.
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