The Power of Persuasion

by Paul Alvarez | Category: Article

Posted on Thursday May 12, 2023 at 07:00:00 AM

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Being persuasive in sales is an essential skill that can make or break your career in the field. In order to convince potential customers to buy your product or service, you need to be able to effectively communicate the value of what you are selling.One of the keys to being persuasive in sales is to focus on the benefits of your product or service rather than its features. Customers want to know how your offering will help them solve their problems or meet their needs, not just what it does. By highlighting the benefits, you can create an emotional connection with the customer and demonstrate how your product or service can make their life better.  Another important aspect of being persuasive in sales is to actively listen to the customer. By understanding their needs and concerns, you can tailor your pitch to address their specific pain points. You will demonstrate that you value their opinions and are genuinely interested in helping them.  This will build an all important rapport...

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What’s Next on Your List?

by Henry Glickel | Category: Book Review

Posted on Tuesday May 9, 2023 at 07:00:00 AM

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You have finished the book you were given at Christmas.  Check.  And you’ve finished the latest best seller from Amazon.  Check.  Now what?  We’ve rounded up 5 books to take you into spring.  An eclectic mix of tips, stories, and ideas that are sure to peak your interest.  Check out one of these on your next trip to the library or add one to your birthday list! F.U. MoneyDan Lok      https://amzn.to/2Z7BS0U In this no-nonsense, no-holds-barred guide, international entrepreneur, best-selling author, and self-made multi-millionaire Dan Lok shows you how to live the lifestyle you really want without having to work or rely on anyone else for money. Business Biographies and Memoirs: Jeff Bezos, Elon Musk, Steve Jobs, Bill Gates, Jack Ma, Richard Branson: 6 ManuscriptsR. MacGregor      https://amzn.to/2Hc08sG In this bundle we take a deep dive into the lives, successes, and failures of some of the most...

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Beyond the Resume: The Importance of Soft Skills in Sales Recruitment & How to Assess Them

by Henry Glickel | Category: Article

Posted on Wednesday May 3, 2023 at 08:00:00 AM

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In the world of sales, having a solid resume and excellent technical skills is not enough to make a successful career. Equally important are soft skills, which are essential to build and maintain strong relationships with clients. Soft skills are personal attributes that enable individuals to interact effectively and harmoniously with others.  By prioritizing soft skills in sales recruitment, sales managers can build strong sales teams that are better equipped to succeed in the competitive world of sales.     The Importance of Soft Skills in Sales Recruitment Sales is a people-oriented profession. To succeed in sales, a salesperson must have excellent interpersonal skills. Soft skills are particularly important in sales because they enable a salesperson to: Build trust Clients are more likely to do business with someone they trust. A salesperson who has excellent communication skills and who is empathetic is better able to establish a connection with clients,...

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