Cybersecurity Threats for Small Businesses

by Henry Glickel | Category: Article

Posted on December 17, 2019 at 08:35:47 AM

As a small business owner, you might not have the capital, foresight, or internal expertise to deal with cybersecurity threats such as hacks of customer data records and personal information or leaks of financial information or intellectual property. While ensuring cybersecurity might sit on the back burner for you, it is important to realize that according to the National Cyber Security Institute 50% of all small businesses experience a cyber attack and 60% of those victims go out of business within 6 months. Additionally according to Towergate insurance about 70% of small businesses have no formal security regarding cybersecurity. Don’t be one of those who ignore cybersecurity in the present and then regret it. This article will guide you through the top cybersecurity threats and how you can prevent them. Here are the top 5 cybersecurity threats for small businesses: Ransomware attacks This type of attack is exactly what it sounds like-hackers get access to sensitive information such as payment details of your customers and extort you for large sums of money. Both paying out exorbitant ransom or letting information leak are detrimental to your business. Phishing Phishing refers to the process of using social media or emails to get you to...

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5 Books To Read For the New Year

by Melanie Korn | Category: Book Review

Posted on December 17, 2019 at 01:30:57 PM

Finders Keepers: Attracting and Retaining Top Sales ProfessionalsRussell RiendeauHow do you attract and retain elite talent in today’s tight labor market? How do you evaluate motivation and ability to sell competitively in your industry? These are just some of the questions Russell Riendeau addresses in Finders Keepers. Other questions addressed include: Is your organization attractive to the best sales and management personnel? Is there a magic commission formula that will keep talent on your team? What can you do about expensive turnover in your sales force? Why is it important to brag about sales reps who have left your organization? Why should you find your replacement?An Effective Life Stephen CoveyAn Effective Life shares original new perspectives on life and self-evaluation, striking infographics, and inspirational quotes in a fresh new package designed for the generation early in their careers and for those long-time Covey admirers who seek to improve their work and personal lives based on principles. You’ll also find a Personal Journal to help you process the insights you’ve gleaned from the book. This book is more than an inspiration, it is an introduction to important principles needed to live An Effective Life.If... (Questions for the Game of Life)Evelyn McFarlane...

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7 Ways to Be a Better Salesperson, Mentally

by Melanie Korn | Category: Article

Posted on December 15, 2019 at 09:09:06 AM

Climbing to the Top, Mentally... Being a top sales leader is far more than closing a deal or reaching the quota for each quarter – it takes work, skill, and emotion to accomplish the goals and to become one of the top performers.  From daily habits to work ethics and more, the way to top sales status is by committing daily to cultivating emotions that lead to productive outcomes.  From the best selling book, Attitude Is Everything, Jeff Keller describes five emotions that top salespeople must develop.  Commitment Customers see when a salesperson is willing to do whatever it takes to make success happen.  Following through on the commitments and showing customers you will not give up until it is clear there are no additional options is key to driving top sales. Enthusiasm Top sales drive from continuous enthusiasm.  Attitude is everything, and a bad one kills all things moving forward quickly. A good attitude and positive outlook is contagious and will follow through to the customers you are working with.  Curiosity Engaging in sales leads to troubleshooting and with each problem that arises there is an option to create ways to solve it or give up.  Curiosity must drive troubleshooting to reach top sales goals.  Bravery Want to...

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